LEADERSHIP

We truly believe leadership is about vision and responsibility. At Spectrami we have a team of experienced experts with a track record of delivering success in a difficult and challenging environment.

Anand Choudha

CEO & President

An all-out entrepreneur, Choudha is passionate about seeking new challenges and addressing them with innovative strategies. His forte lies in developing businesses to their maximum potential through clarity of vision, and determined execution. Possessing a natural transformational leadership style, Choudha is an IT industry veteran with significant channel experience. With a deep understanding of the intricacies of the IT market, he founded value-added distributor Spectrami in the Middle East, and aims to deliver similar success in Europe and Africa in the coming years.

Sarfaraz Kazi

Chief Technology Officer

As SPECTRAMI’s Chief Technology Officer, Kazi brings with him the complete competency of his decade plus experience in various leadership roles within the technical domain. His in-depth knowledge of enterprise infrastructure business aids in strategic decision-making. Diligent and foresighted, his expertise in business management, technology and customer business drivers accelerates the firm’s growth and meets the desired business objectives. Technically proficient and analytically strong, Kazi was heading a systems integration firm across three countries in Southern Africa, prior to joining Spectrami.

Ilyas Mohammed

Chief OperatiNG Officer

Ilyas has more than 20 years of experience in IT in the Middle East Africa region. He started his career in Saudi Arabia with a System Integrator and worked there for 7 years. Then he moved to Dubai with a Distributor (Aptec, an Ingram Micro Company), worked there for 11 years in various positions and left as Business Unit Manager. He then joined Al Masa for an assignment to build Software Division as GM – Software Division, moved to a Vendor as Regional Manager and worked with Vendor for three years before moving to Spectrami in Sep 2013. He has held various roles in Spectrami prior to his responsibility as the COO.

Anas Handous

Anas Handous

Managing Director EU

Handous comes with a wealth of experience in leading conversations with global vendors for business advancement. Equipped with a knack to identify drivers that would take a firm to its next phase in its growth story, he is well recognised in the industry for pioneering effective strategies and initiating new business models. Practicing the ideology to always rise above the status-quo, Handous drives excellence and helps differentiate the business.

Boutros Frangieh

General Manager, KSA

Boutros is a Business Strategist and a Growth-focused leader with 21+ years of experience in all business ventures from System integrators and Vendors to Distributors. Focused on developing markets strategies with compelling results, he has been recognized by the industry for building up robust business models and effective working processes. With extensive experience in the Saudi Arabian market, Boutros is adept at building strong, trusted relationships with customers and partners to deliver consistent results

Shahnawaz Sheikh

DIRECTOR, Global Vendor Alliance

Shahnawaz brings 24 years of rich IT Industry experience having extensively worked in the areas of Cybersecurity, Datacenter Solutions, Structured Cabling, Messaging & Print solutions. He has gained the reputation of building the market demand from ground zero up. In his previous role where he spent 16 years at Sonicwall, he developed the distribution and channel landscape and laid a strong foundation to grow from $0 and scaled the revenue and the regional team to grow Year-on-Year. Having spent 20 years in the META region, he is a popular face amongst the Distributor, Channel and End-customer communities and brings valuable knowledge of regional markets and technologies. A vital component to Spectrami’s expansion plans, his role involves acquiring new vendors and alliances while simultaneously evaluating the company’s portfolio to ensure sure-fire success. 

Dharmendra Parmar

VP MArketing

Dharmendra Parmar brings with him more than 25 years of IT industry experience, including 14 years in Value Added Distribution. He is a strategic, methodical B2B marketing driver for omni-channel marketing strategies reaching target segments, backed by partner ecosystems and integrated campaigns. He is experienced at formulating go to market strategies that encompass branding, marketing communication, lead generation and partner marketing across Middle East and North Africa. As an established marketer he has held various marketing leadership roles in FVC as well as Etisalat and has been ranked amongst the top marketing professionals in the region.