We truly believe leadership is about vision and responsibility. At Spectrami we have a team of experienced experts with a track record of delivering success in a difficult and challenging environment.

Anand Choudha

Anand Choudha

CEO & President

Anand is an all-out entrepreneur having founded companies such as Spectrami, Altrosmart, AmiseQ and Hive Pro. With over a decade of cybersecurity experience, he continues to launch startups addressing current and future challenges. Possessing a natural transformational leadership style, his forte lies in developing businesses to their maximum potential through clarity of vision and determined execution. Anand is a board member and advisor to several security startups and is recognized as a thought-leader and influencer in the security industry.

Sarfaraz Kazi


As Board Advisor, Kazi brings with him the complete competency of his decade plus experience in various leadership roles within the technical domain. His in-depth knowledge of enterprise infrastructure business aids in strategic decision-making. Diligent and foresighted, his expertise in business management, technology and customer business drivers accelerates the firm’s growth and meets the desired business objectives. Technically proficient and analytically strong, Kazi was heading a systems integration firm across three countries in Southern Africa, prior to joining Spectrami.

Ilyas Mohammed

Chief OperatiNG Officer

Ilyas Mohammed brings more than 28 years of experience in the Middle East Turkey and Africa region. Prior to taking up the role as Chief Operating Officer, he spent 7 years at Spectrami wearing multiple hats in the areas of Sales, Business Development and Alliances supporting various territories across the region. He has been an integral part of the management team and has rich experience in managing teams. Prior to Spectrami, Ilyas worked for several years at various organizations within the IT industry, including System Integrators, Distributors and Vendors, covering the META region. Ilyas currently focuses on strategic partnerships, driving sales growth and steering the company to achieve new milestones.

Boutros Frangieh

General Manager, KSA

Boutros is a Business Strategist and a Growth-focused leader with 21+ years of experience in all business ventures from System integrators and Vendors to Distributors. Focused on developing markets strategies with compelling results, he has been recognized by the industry for building up robust business models and effective working processes. With extensive experience in the Saudi Arabian market, Boutros is adept at building strong, trusted relationships with customers and partners to deliver consistent results

Yasser Ali


Yasser Ali has more than 31 years of experience in the Middle East, Levant & Africa. He has worked extensively in Management, Business Development, Vendors Alliances & with Systems Integrators. In diverse challenges, he spent 14 years with large vendors such 3Com, McAfee, Intel Security & LogRhythm as Territory Manager. Yasser joined Spectrami in 2019 to boost Spectrami’s cyber security footprint on the ground in emerging markets including Egypt, Africa, Levant and Turkey. He works closely with Spectrami vendors & partners to elevate our business value proposition of cyber security solutions that solve our customers’ security gaps and enhance their security posture.

Shahnawaz Sheikh

DIRECTOR, Global Vendor Alliance

Shahnawaz brings 24 years of rich IT Industry experience having extensively worked in the areas of Cybersecurity, Datacenter Solutions, Structured Cabling, Messaging & Print solutions. He has gained the reputation of building the market demand from ground zero up. In his previous role where he spent 16 years at Sonicwall, he developed the distribution and channel landscape and laid a strong foundation to grow from $0 and scaled the revenue and the regional team to grow Year-on-Year. Having spent 20 years in the META region, he is a popular face amongst the Distributor, Channel and End-customer communities and brings valuable knowledge of regional markets and technologies. A vital component to Spectrami’s expansion plans, his role involves acquiring new vendors and alliances while simultaneously evaluating the company’s portfolio to ensure sure-fire success. 

Dharmendra Parmar

VP MArketing

Dharmendra Parmar is a marketing leader with more than 25 years of IT industry experience, including 14 years in Value Added Distribution. He is strategic, methodical and adept at formulating omni-channel marketing strategies that reach target segments. He is experienced in formulating go to market strategies that encompass branding, marketing communication, lead generation and partner marketing. As an established marketer he has held various marketing leadership roles at FVC and Etisalat and has been ranked amongst the top marketing professionals in the region