Spec - Our Story


Spectrami had a very humble beginning as a two-member team in July 2011 with a clear objective to redefine “value” in the value-added distribution space.

Initial success was achieved by introducing niche and specialized vendors with a full 360-degree service offering, as part of our vendor extension model (VEM). As we grew at a breathtaking pace in the subsequent years, we have maintained the ability to keep innovating and adapt to the ever-changing demands of the vendor and reseller eco-system. With more established vendors joining us, we have created a robust and scalable model to suit the needs and demands of all of them.

In the year 2016, a multi-billion dollar equity investment firm KBBO group invested in Spectrami with a plan to support the ambitious plan to become a global leader. Today we cater to more than 40 countries through our various offices across Europe, Middle and East and Africa with plans to extend to other territories in the years to come.

One of the catalysts for Spectrami growth has been the ability to attract and retain the best talent in the industry. 

A remark by our customer summarizes the Spectrami achievements –

“Spectrami is special as it has done the tough and hard business of selling solutions of Niche and Specialized vendors and have not gone after easy and box pushing business of established Vendors”

"There has never been a better time in the regional channel market, although it has its challenges. We are presented with numerous opportunities thanks to the increasing importance of security at all stages of technology implementations. At Spectrami, we encourage our partners to take over and engage with the customers. Our objective is to empower the channel for the long run. Our aim is to help you sustain your business’ profitability. In order to achieve this, we heavily invest in our partner ecosystem so that you are able to build complete portfolios within your sectors."
Anand Choudha
CEO & President


SPECTRAMI is a pan-EMEA value-added distributor with a local presence in UK, Germany, Austria, Netherlands, Turkey, U.A.E, Kuwait, Oman, K.S.A, Qatar, Bahrain, and Egypt.  The company boasts an extensive network of worldwide channel partners.

Specializing in end-to-end solutions across information security, data centre infrastructure and data communication networks, the global distributor assists enterprises to meet regulatory standards on their infrastructure, protect confidential data assets and applications.

With proficiency across sales, marketing, logistics and management, SPECTRAMI’s unique strengths include excellent resources, effective on-ground support and a highly qualified team to identify optimal sales channels and marketing strategies for a product line. Over the years, the global distributor has amassed high level of credibility among all its stakeholders. With trust as its core principle, it has created profitable partnerships with vendors and channel partners alike.

Funded by Abu Dhabi-based investment firm KBBO Group, the company is well positioned to expand its success as a partner of choice for global enterprise vendors to greater levels.

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